How Do You Really Make Money as an Investor? (Howard Marks’ Playbook)
It’s not about “good assets.” It’s about paying less than they’re worth, controlling risk, and surviving the bad days so compounding can do the rest.
Big idea
The secret isn’t “good assets” — it’s good prices
Most people try to buy the “best companies.” Pros focus on the gap between price and intrinsic value. If you pay too much for greatness, you lose. If you pay too little for average-but-surviving, you win.
Why process beats outcomes (in the short run)
- Randomness is real: Good decisions can lose; bad decisions can win—temporarily.
- Your edge is repeatable thinking: Define how you estimate value, size positions, and control risk.
- Survival > bravado: Compounding works only if you stay solvent.
The Loser’s Game: win by avoiding mistakes
In amateur tennis, you win by keeping the ball in play. In investing, you win by avoiding unforced errors: overpaying, overleverage, overconfidence.
- Don’t overpay: A great business at the wrong price is a bad investment.
- Control downside: Position sizing, diversification, covenant awareness, cash buffers.
- Beware extrapolation: What “should” happen often doesn’t—especially on schedule.
- No hero trades: If one outcome ruins you, don’t take the bet.
Price vs. Value: a simple mental model
When you win
Buy ≤ Intrinsic Value
- Unpopular, misunderstood, or cyclical assets.
- Low expectations → upside surprises.
- Patience lets value surface.
When you lose
Pay >> Intrinsic Value
- “Quality at any price” mania.
- FOMO replaces analysis.
- Reversion hurts the late buyers.
Decision framework (keep it on your desk)
| Step | Question | Action |
|---|---|---|
| 1. Value | What is a sober estimate of intrinsic value? | Use conservative assumptions; range-of-outcomes, not a point. |
| 2. Price | How wide is the discount (margin of safety)? | Demand a cushion for error, time, and randomness. |
| 3. Downside | What can permanently impair capital? | Stress test: leverage, liquidity, cyclicality, governance. |
| 4. Catalysts | Any forces that close the gap? | Optional: maturities, buybacks, breakups, activists—nice-to-have, not required. |
| 5. Sizing | How wrong can I be and still survive? | Right-size positions; diversify sources of risk. |
| 6. Patience | Can I hold through discomfort? | Write the thesis; pre-commit to hold/exit rules. |
Marks’ three adages (worth memorizing)
- “What the wise man does in the beginning, the fool does in the end.” Be early or be selective.
- “Never forget the six-foot man who drowned in a five-foot river on average.” Survive the bad days.
- “Being too far ahead of your time is indistinguishable from being wrong.” Stay power matters.
Make it practical
From philosophy to practice: a simple 3-bucket portfolio idea
1) Resilience (Survive)
- Cash & short treasuries for optionality.
- High-quality, low-duration bonds to reduce drawdowns.
- Goal: fund “bad days” without selling bargains.
2) Core Value (Compound)
- Undervalued broad baskets (value tilt / quality at reasonable price).
- Owner-like holding periods; rebalance into weakness.
3) Opportunistic (Exploit)
- Dislocations, misunderstood credits/equities, special sits.
- Strict sizing; pre-mortem for each position.
Common pitfalls
The 6 traps that kill performance
- Paying up for popularity: Great business ≠ great stock at any price.
- Forecast confidence: Acting as if your macro view is certain.
- Leverage without a margin of safety: One bad branch of the probability tree ends the game.
- Style drift: Chasing what worked last quarter.
- Time horizon mismatch: Expecting immediate convergence of price to value.
- No playbook: Entering positions without sizing/exit rules.
FAQ
Quick answers
Do I need a catalyst to buy value?
No. Catalysts help, but value + survivability + time is often enough. Focus on avoiding permanent impairment.
Is index investing “safe”?
It removes benchmark risk, not asset risk. You still lose when the index falls. Combine with risk controls and cash buffers.
How do I handle being early?
Plan position sizing in tranches; write the thesis and timelines; build dry powder; accept discomfort as the price of admission.
PyUncut Investing Insights – Philosophy, Psychology, and the Real Secrets Behind Value
Most people think investing success comes from buying “good assets” — a great company, a shiny building, a trending stock. But that’s not the secret.
The real secret — as legendary investor Howard Marks, co-founder of Oaktree Capital, puts it — is much simpler, yet profoundly harder:
“You don’t make money by buying good things.
You make money by buying things for less than they’re worth.”
That single line has shaped some of the most successful investment strategies of the modern era.
Today, we unpack Howard Marks’ timeless philosophy — from risk control and contrarian thinking to how randomness, humility, and patience shape real wealth creation.
🧠 1. Investing Is Not About Being Right — It’s About Surviving
Marks starts with a blunt truth: investing is hard because it’s counterintuitive.
You can’t rely on formulas. You can’t rely on luck. You can only rely on how you think.
He says his goal isn’t to make investing sound easy — in fact, he wants to make it clear how hard it really is.
“There are no formulas that work all the time. What I tried to do in my book The Most Important Thing was not to teach people what to think, but how to think.”
Most investors chase certainty. But the markets run on uncertainty, randomness, and human behavior.
You can make the right decision and still lose money.
You can make a bad decision and get lucky.
The lesson?
Good process matters more than good outcomes in the short run.
Over time, the market rewards those who think correctly under uncertainty — not those who happen to be right once.
🎲 2. Randomness Rules the Game
Marks draws inspiration from Nassim Taleb’s Fooled by Randomness.
Taleb’s central idea: we dramatically underestimate the role of luck in success.
When someone posts a 50% return, our first instinct is: “He’s a genius!”
But Marks warns that in a world governed by randomness, luck and skill are indistinguishable — at least in the short term.
He shares a crucial insight:
“You can’t tell from an outcome whether a decision was good or bad.”
In physics, outcomes are predictable — flip a switch and the light turns on.
But in investing, outcomes are probabilistic — more things can happen than will happen.
Marks often quotes the London Business School professor Elroy Dimson:
“Risk means more things can happen than will happen.”
That’s the world investors live in. You can’t know which branch of the probability tree you’ll land on, but you can prepare to survive all of them.
That’s why he warns against phrases like “should happen.”
Just because something should happen, doesn’t mean it will.
Markets don’t care about your logic; they care about collective behavior and timing.
💣 3. The Six-Foot Man Who Drowned in a Five-Foot River
Marks tells a famous story:
“Never forget the six-foot-tall man who drowned crossing a stream that was five feet deep on average.”
The moral is simple: averages lie.
It’s not enough to survive on average; you have to survive on the bad days.
A portfolio that thrives in good times but collapses in bad ones isn’t resilient — it’s a time bomb.
That’s why risk control is Marks’ first commandment.
At Oaktree, the motto is:
“If we avoid the losers, the winners will take care of themselves.”
Most investors chase returns. Marks chases survival — because if you can’t stay in the game, you can’t win the game.
📉 4. The “Loser’s Game” of Investing
Marks borrows another profound metaphor from Charles Ellis’s essay The Loser’s Game.
In professional tennis, players win by hitting winners — fast serves, perfect volleys.
In amateur tennis, players win by avoiding mistakes.
They simply keep the ball in play until the other person messes up.
Investing, says Marks, is a loser’s game.
The amateurs (and even many professionals) don’t win by brilliance — they win by avoiding stupidity.
“The difficulty of getting it right is what makes defensive investing so important.”
When markets are efficient and unpredictable, trying to be “brilliant” often leads to overconfidence.
Instead, the edge lies in risk control, patience, and discipline.
That’s why Oaktree’s entire culture is defensive:
- Don’t try to be in the top 5% — that means you must risk being in the bottom 5%.
- Be consistently above average.
- Avoid catastrophic losses.
Compounding only works when you don’t blow up.
🏦 5. The Birth of Value: Buying Less Than It’s Worth
In 1978, Marks met a young investment banker named Michael Milken, who introduced him to high-yield bonds — or what people back then called “junk bonds.”
At the time, Wall Street viewed them as garbage.
But Milken explained something revolutionary:
If you buy a bond that everyone hates — and it survives — you can make extraordinary returns.
Marks realized something fundamental about markets:
“If you buy AAA bonds, there’s only one way to go — down. But if you buy single-B bonds and they survive, there’s only one way to go — up.”
That flipped his worldview.
Investing wasn’t about finding the “best” companies; it was about finding mispriced companies.
Buying what’s unloved but undervalued — that’s where the edge is.
He saw firsthand that investors who bought “the best companies in America” in the late 1960s — IBM, Kodak, Polaroid, Xerox — lost 90% of their money by 1973.
Why?
They paid too much.
Meanwhile, investors who bought the “worst companies in America” — the junk bond issuers — made fortunes.
Why?
They paid too little.
“What determines the success of an investor is not what he buys, but what he pays for it.”
That’s the heart of value investing.
Price is what you pay. Value is what you get.
The wider the gap between the two, the better your odds.
🔍 6. Bonds, Survival, and the Negative Art of Investing
While revising Security Analysis (the Bible of investing by Graham & Dodd), Marks found a line that perfectly captured his philosophy:
“Bond investing is a negative art.”
It means your success doesn’t come from picking the right bonds — it comes from avoiding the wrong ones.
If you buy 100 bonds and 90 pay as promised, all those 90 will pay the same interest.
You don’t win by picking between them.
You win by avoiding the 10 that default.
That’s the “negative art” — the art of subtraction.
Excellence in investing isn’t about adding brilliance; it’s about subtracting errors.
It’s a principle that applies beyond bonds — to stocks, real estate, venture capital, even crypto.
If you can consistently avoid the blowups, your portfolio’s natural winners will shine through.
🧩 7. Forecasting the Future? Don’t Bother
Marks is famously skeptical of forecasts — especially macroeconomic ones.
“We have two classes of forecasters: those who don’t know, and those who don’t know they don’t know.” — John Kenneth Galbraith
Most forecasts are just extrapolations of the recent past.
If GDP grew 2% last year, forecasters predict 2% again. And they’re often “right” — but not profitably so, because everyone already expects it.
The only forecasts that make money are those predicting radical change.
But they’re almost impossible to make consistently.
So instead of forecasting, Marks focuses on preparation.
He says, “It’s okay to have an opinion — you just shouldn’t act as if it’s right.”
Markets humble even the smartest analysts.
So humility, not conviction, is the investor’s armor.
🧭 8. The Oaktree Philosophy: A Map for the Long Game
When Marks and his partners founded Oaktree Capital in 1995, they wrote down their investment philosophy.
They haven’t changed a word since.
Here are the six principles they live by:
- Risk Control Is Paramount
The goal isn’t to make the most money — it’s to avoid losing it.
“Excellence in investing doesn’t come from bold strokes; it comes from not doing the wrong things.” - Consistency Over Brilliance
Being consistently above average beats being occasionally great.
Oaktree aims to stay in the second quartile every year — steady, predictable, compounding. - Macro Forecasting Is Irrelevant
Investing decisions shouldn’t depend on predicting interest rates or GDP.
No one knows the future — act accordingly. - Long-Term Value Matters Most
Don’t chase momentum.
Buy assets that are fundamentally undervalued, and wait. - Contrarian Thinking Wins
Success requires doing what others won’t.
“You make money by doing the things nobody else wants to do.” - Avoid the Losers, and the Winners Will Take Care of Themselves
If you remove the left-hand tail of the distribution — the disasters — your average outcome becomes outstanding.
It’s not flashy.
It’s not fast.
But it’s one of the most successful investment frameworks ever built.
🪞 9. The Psychology of Cycles: From Wise Man to Fool
One of Marks’ favorite lines sums up market psychology perfectly:
“What the wise man does in the beginning, the fool does in the end.”
Every trend starts with logic — assets are cheap, opportunity is real.
Then momentum takes over.
Prices rise, FOMO kicks in, and the same asset becomes a bubble.
- First comes the innovator, who sees value.
- Then the imitator, who follows the trend.
- Finally, the idiot, who buys just because it’s going up.
Understanding where we are in that cycle is half the battle.
The wise act early — or not at all.
The fool always arrives late.
🧱 10. Survive First, Thrive Later
Marks often repeats:
“Being too far ahead of your time is indistinguishable from being wrong.”
Even if your thesis is correct, timing kills.
You need to survive long enough for your insight to pay off.
That’s why patience and staying power matter more than predictions.
He also reminds investors:
“It’s not what you don’t know that gets you into trouble.
It’s what you know for sure that just ain’t true.” — Mark Twain
Confidence without humility is the fastest way to ruin.
The greatest investors — Buffett, Munger, Marks — all share one trait:
They know what they don’t know.
⚖️ 11. The Race to the Bottom
Marks warns about one of the deadliest cycles in finance — the race to the bottom.
When interest rates are low and safe assets yield nothing, investors start reaching for yield — buying riskier assets just to earn a little more.
He paints the picture perfectly:
“The guy watching the Super Bowl in his undershirt gets a statement from his money market fund showing a 0% yield. He calls Fidelity and says, ‘Get me out of this fund that yields zero and put me in one that yields six.’ And he becomes a high-yield bond investor — without any idea what he just bought.”
That’s how bubbles form: people chasing returns without understanding risk.
Every bull market ends the same way — too much money chasing too few good ideas.
That’s why Oaktree’s motto in good times is:
“Move forward, but with caution.”
Because when others are greedy, prudence becomes your biggest edge.
🪙 12. The Real Secret to Making Money
So, after decades of memos, market cycles, and millions of data points — how do you actually make money as an investor?
Here’s Howard Marks’ answer, stripped to its essence:
- Buy things for less than they’re worth.
Price and value are two different things. Your success depends on the gap between them. - Control risk first, returns second.
If you stay alive, compounding will do the rest. - Think independently, but humbly.
The crowd is often wrong — but so can you be. Balance conviction with skepticism. - Embrace uncertainty.
The world is random. Focus on probabilities, not predictions. - Be patient.
Value takes time to be recognized. Being early feels like being wrong until it pays off. - Avoid the big mistakes.
Great investing isn’t about being brilliant. It’s about staying solvent.
🧭 Final Takeaway: The Art of Humble Mastery
Marks’ philosophy is a study in humble mastery — the understanding that we don’t control outcomes, only our decisions.
In an age of algorithmic trading, meme stocks, and FOMO investing, his words are a quiet antidote:
“Investing is not meant to be easy. If it were easy, everyone would do it well. The real skill is in thinking better — not faster.”
So the next time you’re tempted to chase the next AI stock, remember:
It’s not about finding the best asset.
It’s about paying the right price — and surviving long enough to see your judgment proven right.
That’s how real investors make money.
🧩 PyUncut Summary: Key Principles for Every Investor
| Principle | Meaning | Real-World Takeaway |
|---|---|---|
| Control Risk | Avoid permanent loss | Risk management > Return chasing |
| Price vs. Value | Pay less than it’s worth | Great companies can be terrible investments at bad prices |
| Randomness Rules | Luck ≠ Skill | Focus on process, not short-term outcomes |
| Avoid Losers | Defensive investing wins | You don’t need home runs; you need no strikeouts |
| Contrarian Thinking | Be skeptical of consensus | The crowd is right in trend, wrong at extremes |
| Patience | Time closes the price-value gap | Survive long enough for your thesis to work |
“How Do You Make Money as an Investor? Howard Marks’ Timeless Secrets to Real Wealth”
Howard Marks explains why investing success isn’t about picking the best assets — it’s about paying less than they’re worth, controlling risk, and surviving long enough for value to emerge.
Howard Marks, Oaktree Capital, Value Investing, Contrarian Investing, Investment Psychology, Risk Management, Warren Buffett, Market Cycles, Investor Philosophy, PyUncut Investing Insights